Create a buzz for a socially-responsible investment fund
The brief:
Make a straightforward, sensible investment fund feel exciting while positioning it as a safe bet for financial advisers.
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The solution:
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The classic Mini Cooper was adopted as an analogy for the fund, and by taking it for a spin, we emphasised reliability while adding excitement and a sense of good, old fashioned British verve
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The animation was created in the brand illustration style using CGI and we used a cinemascope format to give it drama and heft for that authentic Italian Job feel
The result:
The animation was so well-received by the client and audience that the campaign was extended by creating further online ads.
We began by making half-rendered storyboards, to give an accurate impression of the style and timings of the final film, before producing the final edit using Cinema 4D, Adobe Audition and Premier Pro.
