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The brief:

Convey the new WSJ brand strategy to stakeholders in an informative and engaging way. Demonstrate how the strategy is closely aligned to the WSJ audience psychological drivers.

The solution:

  • An animation that introduced the new brand and verbal strategy. The animation had to convey enough complexity to convince the audience of its value, without getting bogged down in detail

  • A podcast that discussed the strategy in greater detail, allowing stakeholders to dip in and review at their convenience

WSJ Verbalisation Podcast.mp3Artist Name
00:00 / 32:40
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