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Convey the new WSJ brand strategy to stakeholders in an informative and engaging way. Demonstrate how the strategy is closely aligned to the WSJ audience psychological drivers.
An animation that introduced the new brand and verbal strategy. The animation had to convey enough complexity to convince the audience of its value, without getting bogged down in detail
A podcast that discussed the strategy in greater detail, allowing stakeholders to dip in and review at their convenience
WSJ Verbalisation Podcast.mp3Artist Name
00:00 / 32:40
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