My strength lies in being able to switch quickly from a broad strategic overview to detailed creative production with ease.
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I start by stripping complexity from a creative problem, understanding its essence (especially audience tensions) and solving it with informed thinking and a hands-on approach to production. I keep the big picture firmly in mind while nurturing – but not getting bogged down in – the finer details. Think smart but keep it simple.
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The sectors I've worked in cover a broad range from corporate to counter-terrorism, and I bring a variety of traditional and non-traditional skills to every brief. I've also picked up a handful of awards along the way.
​Core skills
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Conceptual thinking
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Headlines and short copy
Complementary skills
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Brand strategy
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Language strategy
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Managing/mentoring staff
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Project management
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Client relationships
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Business development
Brand experience
In other's words
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Drew’s expertise extended well beyond the scope of what I would typically associate with someone who has a background in art direction and design. As a senior member of the agency Drew was often called on to flex his skillset, and could turn his hand to copywriting, strategy, business development, project management, production and HR, if required.
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Drew’s a proper grown up: he’s collaborative, conscientious and particularly good at being able to see how work looks through a client’s eyes – a useful perspective to have in an agency. If Drew was working on one of my projects I knew it was all going to be OK.
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Rachel Emms
Head of Product Marketing, Utility Warehouse
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Drew is an absolute star – a creative whirlwind but super-organised too. Throw in excellent client handling and commercial nous and you have the archetype for the perfect departmental lead. Every agency should have one.
Anthony Earley
Board Director, Verbalisation
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Drew is an amazing creative director and I was really lucky to be able to work with him. The feedback you receive from him is pure gold. He would steer you in the right direction if you were struggling with a project and if he wanted you to change something he would convince you with his arguments not just tell you to do so. He also trusts his staff to make their own decisions, which enables them to connect with their creativity. He is an excellent manager, always helpful, always committed to his team.
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Bart Celinski
Lead Designer, Omnicom Media Group
