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Behind the scenes, Barclays is involved in a variety of global charitable causes – they just aren’t very good at talking about it.
We created a suite of ads and literature that gave a strong voice to their better natures, and featured individuals and communities that directly benefited from Barclays’ charitable works).
During a period when the financial sector was besieged by negative press coverage, Barclays were able to confidently demonstrate the good works they were contributing to the global economy.
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