Barclays collateral
Showcase some of the good work Barclays does for the global and social economy.
Disciplines
Art Direction
Graphic Design
Media
Digital
Film
Client
Barclays
The brief
Behind the scenes, Barclays is involved in a variety of global charitable causes. We were asked to create a range of collateral for press, public and PR that showed off the bank's positive impact on the global social economies.
The solution
We gave a strong voice to their CSR commitments by creating a suite of ads and literature that featured individuals and communities that directly benefited from the charitable works.
The results
During a period when the financial sector was besieged by negative press coverage, Barclays were able to confidently demonstrate the good works they were contributing to the global economy.
