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Corporate responsibility

The brief:

Behind the scenes, Barclays is involved in a variety of global charitable causes –  they just aren’t very good at talking about it. 

The solution:

We created a suite of ads and literature that gave a strong voice to their better natures, and featured individuals and communities that directly benefited from Barclays’ charitable works).

The results:

During a period when the financial sector was besieged by negative press coverage, Barclays were able to confidently demonstrate the good works they were contributing to the global economy.

Barclays Spaces for Sport ad 72p.jpg
Barclays Spaces for Sport 6pp cover 72p.
Barclays Spaces for Sport 6pp inside 72p
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Barclays 5 million futures spread 72p.jp
Barclays Senior Leaders box set 72p.jpg
Barclays Leadership brochure cover v2.jp
Barclays Leadership brochure spread 72p.
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