FATE – Families Against Terrorism & Extremism
A global counter-extremism campaign designed to build one charity into a powerful force against intolerance and hatred.
The brief
Create a brand and campaign that positioned the charity FATE as a major platform for compelling counter-extremism narratives. Focus specific appeal towards vulnerable youth and their families.
The solution
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Branding for the new FATE charity
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An awareness campaign spearheaded by four films and supported by numerous social media assets
- Two websites (launch and continuation)
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A strategy playbook and asset library given to aligned grass root charities to enable them to contribute towards the overall objective
The results
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> 31.5 million social reach
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> 56,000 new social media followers
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> 1.1 million film views
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>200,00 unique website visits
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> 100 features in international media
Film 1 – We are Tomorrow
Film 2 – Dinner Table
Film 3 – Ghosts
Film 4 – Voice of Truth
