top of page
dc logo June 2025 v2.png

FATE – Families Against Terrorism & Extremism

A global counter-extremism campaign designed to build one charity into a powerful force against intolerance and hatred.

Disciplines

Creative Direction

Art Direction

Script writing

Media

Film

Online

Print

Client

TunisMedina.jpg

The brief

Create a brand and campaign that positioned the charity FATE as a major platform for compelling counter-extremism narratives. Focus specific appeal towards vulnerable youth and their families. 

The solution
 

  • Branding for the new FATE charity

  • An awareness campaign spearheaded by four films and supported by numerous social media assets

  • Two websites (launch and continuation)
  • A strategy playbook and asset library given to aligned grass root charities to enable them to contribute towards the overall objective

The results

  • > 31.5 million social reach

  • > 56,000 new social media followers

  • > 1.1 million film views

  • >200,00 unique website visits

  • > 100 features in international media

Film 1 – We are Tomorrow

Film 2 – Dinner Table

Film 3 – Ghosts

Film 4 – Voice of Truth

FATE-Column-1
FATE-Column-2
US_Department_of_State_grey

All Projects

bottom of page