Counter-radicalisation campaign
The brief:
Develop the FATE charity into one of the chief platforms for compelling counter-narratives against Islamic State. Focus specific appeal towards vulnerable youth audiences as well as their families.
The solution:
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4x campaign films
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3x campaign animations
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27x social media posters
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2x websites
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Brand strategy playbook
(content was translated into Arabic, French, German and Russian)
The results:
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Over 31.5 million social reach
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Over 56,000 new social media followers
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Website unique visits: 146,178
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Film views: 1.1 million
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Five new charities were recruited to join FATE through the social media campaign
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84 pieces of news reporting
Films
Voice of Truth. Only produced with Arabic VO with foreign language subs.
Content
Playbook and strategy guidelines
