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An eye-catching campaign that conveyed the benefits of Prudential's retirement products in an interesting and unfamiliar way.
Disciplines
Graphic Design
Animation
Media
Digital
Client
Prudential
The brief
Promote Prudential's retirement packages in a novel way to help them stand out from the competition in a crowded financial media environment.
The solution
Taking Pru's headband as inspiration, we used a rough painted line to capture attention. This was eventually turned into a 3D asset which cut through the noise on busy finance websites and portrayed Prudential as a modern, innovative retirement advisor.
The results
Retirement campaign
The Branch and Buds executions were developed into online ads which won a Money Marketing Gold for Best Online.
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