Metis Wealth
Rebrand of a Wealth Management consultancy including new website, stationery and suite of brochures.
Disciplines
Creative Direction
Branding
Copywriting
Media
Digital
Client
Metis Wealth
The brief
Create a new brand for an established wealth management business that was going through a reinvention. Align the brand to values of contemporary service, trust, and timeless financial wisdom.
The solution
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Metis, the Greek goddess of wisdom and counsel, inspired the business name. Our brand walked a balance between this classical inspiration while still feeling modern and sophisticated
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A new website and suite of stationery and collateral were delivered along with user-friendly templates for the client to use in-house
The results
The strength of the rebrand led to further commissions, including a new ad campaign (currently in development).
The creative process
The brand launched after nearly three months of research, exploration, and refinement. Working with financially-minded stakeholders unfamiliar with creative workflows meant building and conveying solid rationales for every decision. This had the added benefit of building trust and engagement with the client team.
