Positioning and sales collateral
The brief:
Position LYMA as a premium lifestyle diet supplement that is a must-have in today's crowded Wellness market.
Our research revealed that competitors were talking almost exclusively about the rational benefits and few were conveying the emotional gains to the consumer.
The solution:
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A premium visual style that leveraged the product's exclusive offering and connected to the luxury market
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An emotive strapline that spoke to the enjoyment of feeling at your best
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A range of sales literature and packaging that positioned LYMA as a premium product, second to none
The results:
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LYMA's retail figures have surpassed expectations
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The emotional-led brand position has allowed them to own a previously untapped element of the increasingly crowded Wellness market
