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Creative & Art Direction
Positioning and sales collateral
The brief:
Position LYMA as a premium lifestyle diet supplement that is a must-have in today's crowded Wellness market.
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Our research revealed that competitors were talking almost exclusively about the rational benefits and few were conveying the emotional gains to the consumer.
The solution:
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A premium visual style that leveraged the product's exclusive offering and connected to the luxury market
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An emotive strapline that spoke to the enjoyment of feeling at your best
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A range of sales literature and packaging that positioned LYMA as a premium product, second to none
The results:
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LYMA's retail figures have surpassed expectations
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The emotional-led brand position has allowed them to own a previously untapped element of the increasingly crowded Wellness market
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