Positioning and sales collateral
Position LYMA as a premium lifestyle diet supplement that is a must-have in today's crowded Wellness market.
Our research revealed that competitors were talking almost exclusively about the rational benefits and few were conveying the emotional gains to the consumer.
A premium visual style that leveraged the product's exclusive offering and connected to the luxury market
An emotive strapline that spoke to the enjoyment of feeling at your best
A range of sales literature and packaging that positioned LYMA as a premium product, second to none
LYMA's retail figures have surpassed expectations
The emotional-led brand position has allowed them to own a previously untapped element of the increasingly crowded Wellness market