LYMA wellness
An emotionally-infused brand campaign, strategy and packaging for the luxury wellness supplement brand.
Disciplines
Art Direction
Branding
Media
Digital
Packaging
Client
Lyma
The brief
Position LYMA as a premium lifestyle diet supplement, a must-have in today's crowded Wellness market. Our research revealed that competitors were talking almost exclusively about the rational benefits and few brands were conveying the emotional gains.
The solution
The campaign centred around the concept of balance, a state of calm, strength, and clarity, expressed through a premium visual identity that reflected LYMA’s exclusivity and wellness ethos.
The results
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LYMA's retail figures surpassed expectations
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The emotion-led brand position allowed LYMA to own a previously untapped segment of the Wellness market
Web page & guidelines
We created a campaign landing page with a second tier of human-focused imagery to help build a connection with the audience. Guidelines were designed to enable the client's marketing team to continue the campaign using consistent visuals and language.
