Positioning and sales collateral

The brief:

Position LYMA as a premium lifestyle diet  supplement that is a must-have in today's crowded Wellness market.

Our research revealed that competitors were talking almost exclusively about the rational benefits and few were conveying the emotional gains to the consumer.

The solution:

  • An emotion-based strapline that spoke to the enjoyment of feeling physically at your best

  • A range of sales literature and packaging that positioned LYMA as a premium product that is second to none

The results:

  • LYMA's retail figures have surpassed expectations

  • The emotional-led brand position has allowed them to own a previously untapped element of the increasingly crowded Wellness market

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© 2020 Drew Charsley