top of page
LYMA header images v1.jpg

Positioning and sales collateral

The brief:

Position LYMA as a premium lifestyle diet  supplement that is a must-have in today's crowded Wellness market.

​

Our research revealed that competitors were talking almost exclusively about the rational benefits and few were conveying the emotional gains to the consumer.

The solution:

  • A premium visual style that leveraged the product's exclusive offering and connected to the luxury market

  • An emotive strapline that spoke to the enjoyment of feeling at your best

  • A range of sales literature and packaging that positioned LYMA as a premium product, second to none

The results:

  • LYMA's retail figures have surpassed expectations

  • The emotional-led brand position has allowed them to own a previously untapped element of the increasingly crowded Wellness market

LYMA Verbal Positioning cover v2.jpg
LYMA Verbal Positioning spread 2.jpg
LYMA Verbal Positioning spread.jpg
LYMA Campaign visual 1 72p.jpg
LYMA campaign visual 2 72p.jpg
LYMA campaign visual 3 72p.jpg
bottom of page