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Jewson Thinkers

A motivational campaign designed to build customer engagement and brand loyalty.

Disciplines

Art Direction

Copywriting

Media

Print

Packaging

Client

Jewson

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The brief

Encourage trade customers to have a say in how their local Jewson store, and the wider business, was run.

The solution
 

  • Posters and suggestion boxes were situated at high-traffic in-store areas (entry, check out & café) for maximum exposure

  • We used motivational language and unexpected visuals to cut through cluttered in-store comms environments.

The results

  • The campaign received over 5,000 responses in its first week (although some suggestions were more practical than others)

  • The campaign was continued for 3 years, much longer than the intended 6 months

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