top of page
Jewson Thinkers
A motivational campaign designed to build customer engagement and brand loyalty.
Disciplines
Art Direction
Copywriting
Media
Packaging
Client
Jewson
The brief
Encourage trade customers to have a say in how their local Jewson store, and the wider business, was run.
The solution
-
Posters and suggestion boxes were situated at high-traffic in-store areas (entry, check out & café) for maximum exposure
-
We used motivational language and unexpected visuals to cut through cluttered in-store comms environments.
The results
-
The campaign received over 5,000 responses in its first week (although some suggestions were more practical than others)
-
The campaign was continued for 3 years, much longer than the intended 6 months
All Projects
bottom of page