top of page
dc logo June 2025 v2.png

HSBC Summer Switchers campaign

A multi-touchpoint campaign to build awareness of HSBC's summer business banking offers.

Disciplines

Art Direction

Media

Direct Mail

Animation

Press

Client

HSBC

HSBC-Summer-Switchers-mailer-outer
HSBC-Summer-Switchers-mailer-inner

The brief

Promote HSBC's summer business deals by tapping into those feelgood summertime vibes.

The solution

To stand out from similar communications we paired familiar banking language and imagery with a summer holiday feel. This offset HSBC's corporate style with a lighter, more emotionally-led benefit.

The results

After the success of the initial direct mail and online animation the campaign was extended into press executions.

HSBC-Summer-Switchers-press-ad
HSBC-Summer-Switchers-press-ad

All Projects

bottom of page