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HSBC Summer Switchers campaign
A multi-touchpoint campaign to build awareness of HSBC's summer business banking offers.
Disciplines
Art Direction
Media
Direct Mail
Animation
Press
Client
HSBC
The brief
Promote HSBC's summer business deals by tapping into those feelgood summertime vibes.
The solution
To stand out from similar communications we paired familiar banking language and imagery with a summer holiday feel. This offset HSBC's corporate style with a lighter, more emotionally-led benefit.
The results
After the success of the initial direct mail and online animation the campaign was extended into press executions.
All Projects
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