HSBC Summer Switchers mailer outer 72p.j

HSBC Summer Switchers campaign

To promote HSBC's summer business banking offers, we paired familiar banking and business words and imagery with a summer holiday feel. This offset HSBC's corporate style with a lighter, more emotionally-led benefit.

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Printed mailers were supported with digital banners on financial online hubs, plus HSBC's own website.

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HSBC Summer Switchers mailer inner 72p.j
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© 2020 Drew Charsley