HSBC Summer Switchers mailer outer 72p.j

HSBC Summer Switchers campaign

To promote HSBC's summer business banking offers, we paired familiar banking and business words and imagery with a summer holiday feel. This offset HSBC's corporate style with a lighter, more emotionally-led benefit.

Printed mailers were supported with digital banners on financial online hubs, plus HSBC's own website.

HSBC Summer Switchers mailer inner 72p.j