Amity 25 year fund campaign
Give a turbo boost to a well performing and socially-responsible investment fund.
Disciplines
Art Direction
Media
Animation
Online
Press
Client
Ecclesiastical
The brief
Create an animation that makes a sensible investment fund feel exciting while also positioning it as a safe bet for financial advisers.
The solution
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The classic Mini Cooper was adopted as an analogy for the fund, and by taking it for a spin, we emphasised reliability while adding excitement and a sense of good, old fashioned British verve
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The animation was created in the duotone brand illustration style using CGI and we used a cinemascope format to give it added drama for that authentic Italian Job feel
The results
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The animation was so well-received that the campaign was extended by creating online & press ads
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Enquiries from Financial Advisors about the fund grew by > 200% off the back of the campaign
The creative process
The ambitious creative approach was just outside the client’s usual comfort zone so we worked closely with the stakeholders to guide them through the process.
After the initial treatment and moodboards were presented, we created detailed storyboards using half rendered 3D models. This process allowed us to demonstrate our vision and showcase a close approximation of the end production before committing to the final animation.
