AVIVA Critical Illness Health Cover: Jane's Story

To promote their Critical Illness Heath Cover, AVIVA wanted to tell the true story of Jane, who had benefitted from this product. At the time, the healthcare market was flooded with case study style films, and AVIVA were keen to explore different options. 

We decided on an animated photo story using a parallax scrolling effect, and each scene was planned and shot to enable this – ensuring there was enough action and context in the foreground and background.

A key learning from this project was that when working with young children, always shoot their scenes first, before they get tired and a little bit grumpy.

The detailed storyboards gave the photographer a tight brief and ensured that we knew exactly what we needed to achieve with each scene, saving time improvising on the day,

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© 2020 Drew Charsley