Aviva projects
I spent many years working with Aviva and their intricate brand guidelines. From ads to DM to films, it was vital the brand spoke with one consistent voice across all channels.
Disciplines
Art Direction
Graphic Design
Media
Digital
Film
Client
Aviva
This direct mail was designed to look like a laptop to bring home the benefits of Aviva's workplace healthcare schemes.
The creative corner – Jane's story
The initial brief asked for something "between a film and a slide show", visually engaging and emotive, yet grounded due to the serious subject matter. Jane’s Story began as an animated photo album, but evolved into a simpler animated photo story using parallax effects to bring scenes to life. Careful planning was key to aligning visuals with the script, and I learned a valuable lesson about working with young children: film their scenes early before they get too tired to cooperate.
