Video Direct Mail

To stand out in a crowded market place, AVIVA commissioned this technical solution. We made a POV-style case study film and installed it on a small screen in this direct mail, which played automatically when opened. The mailer was sent to Financial Advisers who could use it to promote AVIVA's workplace healthcare solutions.

AVIVA Jane's story

Critical Illness Health Cover – 
Jane's Story

To promote their Critical Illness Heath Cover, AVIVA wanted to tell the story of a customer who had benefitted from this product. The healthcare market was flooded with case study style films, and AVIVA were keen to explore different options. 

We created an animated photo story using a parallax scrolling effect, and each scene was planned and shot to ensure there was enough action and context in the foreground and background.

A key learning from this project was that when working with young children, always shoot their scenes first, before they get tired and a bit grumpy.

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© 2020 Drew Charsley