Scottish Life 5 year bond adcepts

Like many financial service briefs, the challenge was to make low-risk investments look exciting.

We pitched these two routes to promote Scottish Life's pension fund that had been well-behaved for five years, and they chose the one featuring the young children.

I left the agency before my scamps could be turned into life, but I was told the photoshoot was a lot of fun.

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© 2020 Drew Charsley