• 400 pages

• 50,000 products

• 100,000 copies printed

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This yearly catalogue took nearly six months to complete from start to delivery of the printed copies. We designed the page templates, shot many of the products in our in-house photography studio and sourced and handled the production.

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If I'm honest, there wasn't much joy involved in this project. Apart from the time I got stranded in rural Poland for four days during the winter press pass. A crash in temperature to -30° meant we had to wait for the printer's inks to thaw in the factory. That was fun.