What is a Language Strategy?

A Language Strategy is a structured set of linguistic building blocks, scientifically engineered to work with a given psychology.

A simplified way of thinking about it is as a language analogue to visual identity branding.

Each element of the Strategy is carefully crafted to align to the psychological and motivational drivers of the target audience and applied to marketing comms to effect the desired perception and behaviour change.

To find out more, please watch the animations below, then get in touch.

Case study: Faster food

We worked with a popular chain of high-street restaurants selling over the counter oriental food. Research showed that the