What is a Language Strategy?
A Language Strategy is a structured set of linguistic building blocks, scientifically engineered to work with a given psychology.
A simplified way of thinking about it is as a language analogue to visual identity branding.
Each element of the Strategy is carefully crafted to align to the psychological and motivational drivers of a target audience.
The Language Strategy is created after an in-depth Target Audience Analysis (TAA) is conducted. This informs the Brand Strategy and, in turn, the Language Strategy is created as a linguistic toolbox to activate the desired behaviour change.
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