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Bosch Brute Tough 48 sheet Croydon 72p.j
Bosch logo.png

Brute Tough campaign

As a former hod carrier, Vinnie was the perfect choice as the new stony face of Bosch Power Tools. His own tough reputation, both on and off the pitch, lent authority to the robustness of Bosch's tools.


The ads were placed on billboards and bus sides in areas undergoing significant regeneration to maximise exposure to the construction audience.

Bosch Brute Tough bus side 72p.jpg
Bosch Brute Tough scamp 72p.jpg
Bosch Hero scamp 2 72p.jpg
Bosch Hero scamp 1 72p.jpg
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