I spent many years working with Aviva and learned a lot about brand guardianship and working with hefty brand guidelines

Group Risk

Focusing on healthcare for businesses that relocated employees and their families abroad, the image had to tick a few boxes in terms of families, finance, foreign travel and care. Not every image can show these elements explicitly, so often we'd choose or commission a photograph that hinted at the story, rather than spoonfeeding it.

Retirement campaign

To support AVIVA's Retirement commercials featuring Paul Whitehouse, we captured key stills during filming and used them to create ads featuring Paul's onscreen wife (Paul's contract didn't extend to appearing in the press ads). The art direction had to include all the required information (quite a lot) while retaining the warmth and humour of the TVCs.

The campaign also featured digital banners using animated stills from the TVCs.